OUR STORY
THE BRAND
The Story of Urban Iris: Where Urban Rhythm Meets the Feminine Essence
Founded in 2024, Urban Iris was born from a desire to translate the dynamism of big cities into a diverse, elegant, and authentic wardrobe for women. The name brings together two forces: "Urban," reflecting the modernity, movement, and daily life of the contemporary woman; and "Iris," inspired by the messenger goddess—as well as the part of the eye that defines our own unique way of seeing the world.
Our brand was conceived for women’s fashion in the broadest sense, free from barriers or labels. We believe that femininity manifests in infinite ways. That is why our digital curation is designed to accompany women through every role they play—from a sharp, confident look for the workplace to the effortless fluidity of a moment of leisure.
More than just an online store, Urban Iris is a meeting point for women who view fashion as their most powerful form of self-expression.
THE DESIGNERS
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